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Whether you’re shopping for yourself, a secret Santa, or just a friend with really good taste, there are plenty of new releases and promos from kawaii brands for BAK (Black) Friday! We've collected some of the deals from small businesses and indie brands so you don’t have to hunt them all down yourself.
Illustration and apparel brand Cottonbook is currently crowdfunding their new print series, "Possum & Raccoons' Fête" on Kickstarter. Backers get to enjoy discounts only available during the duration of the Kickstarter. The collection includes a skirt, cutsews, and exclusive wooden pins, as well as stationery. The Kickstarter ends December 6, 2024.
Mori-kei inspired brand Forest Girl Clothing is celebrating "Pink Friday" with 20% off everything, including pre-orders. They rarely discount pre-orders, making this their biggest sale of the year.
Canadian kawaii brand Glitterbones Boutique will offer 30% off their entire store beginning Friday November 22, their biggest sale of year.
American indie lolita fashion brand Lily of the Valley will be offering a "chose your own lucky pack" deal for Small Business Saturday, November 30. The lucky packs will include one corsage of your choice, one pair of earrings of your choice, one wooden pin of your choice (first come first served, limited quantities of some designs), one ring of your choice, and either a jack-o-lantern or apple blossoms wooden pin (your choice).
US based Lolita Collective will have 15% off site wide, no code needed. This promo even applies to Emily Temple Cute preorders!
American brand L.o.M.O. Loungewear will be offering 40% off their entire site beginning Thursday November 28 until December 1.
US lolita brand Mossbadger will be offering lucky packs for Black Friday. The lucky packs will be available in three theme options (gothic, victorian, or cats) but colors and exact items will be randomly chosen. They will ship out after December 13.
US accessory brand Néant Glass will be offering lucky packs. The listing will go live at 12 PM EST on Small Business Saturday, November 30.
Customers will have the option to play a special game to get the pack they’d best enjoy. The game will be to put one of two note options in the order notes at the time of purchase, or leave it blank for a full surprise set.
The note options are:
1. A link to public socials or IG handle so Néant Glass can see the customer’s personal style and pick based on what they feel will compliment them well
Or
2. The name and color of the customer's favorite dress or print, so Néant Glass can pick the best matched set out of the offering.
American accessory brand Paradise Rose Shop will be offering 25% off their entire shop from now until December 4.
Kawaii brand Puvithel will be offering 15% off their entire shop, Black Friday Lucky packs, and Blanket/Blanket Hoodie Lucky Packs. They will also be doing a sample sale of their accessible petticoats, which will include one-of-a-kind samples for colorways that did not make it to production.
Accessory brand Sugarstar Cafe is offering 15% off all orders with code FRIDAY until November 30.
US based kawaii brand Sweet Juju is offering 25% off orders $30 or more, no coupon code needed from November 29 to December
Accessory brand Wax Poetic will be having a drop of their chandelier crystal necklaces, as well as 15% off with code BF2024 on Friday November 29 and Saturday 30.
Kawaii brand YokaiSekai will be having a sale with 20-40% off select items in their store.
Lolita fashion retailer 42lolita is offering 12% off orders, or free shipping on orders over $349, as well as randomly selecting winners on social media to receive gifts.
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