Shop ahead of the crowd! VIP Shopping Hour will take place an hour before doors open to the public on Saturday from 11 AM until noon. Attendees with VIP tickets will be granted early entry to both the Ursa Market Vendor Hall & Artist Alley and the Gothic & Lolita Market Pop-Up.

VIP Shopping tickets are currently sold out. For more information, please review the Registration Information page.

Gothic & Lolita Market returns to San Francisco! Currently the largest lolita fashion event in Japan, Gothic & Lolita Market brings over thirty wonderful Japanese lolita fashion brands to be represented at Ursa Major. Shop clothing and accessories from a variety of styles, such as gothic, punk, classic, and sweet.

For more information about participating vendors, check out the Gothic & Lolita Market page.

11:00 AM - VIP Shopping
12:00 PM - Badge Holder Shopping
2:00 PM - General Attendance (no badge required)

Come shop our fabulous participating vendors and artists! For more information about each vendor, please visit the Ursa Market page.

11:00 AM - VIP Shopping
12:00 PM - Badge Holder Shopping
2:00 PM - General Attendance (no badge required)

Host: Basia (they/them)

Found an unidentified piece on Lace Market? Saw something cute on someone's post from 15 years ago? Just eager to dive down rabbit holes? Learn how to improve your search skills when it comes to Lolibrary and beyond! This panel will focus on Lolibrary's search features, but will also cover general web search best practices. Let's get sleuthing!

If you’re a doll collector and interested in showing off your dolls while hanging out with other like-minded enthusiasts, come check out The Doll Museum! This event gives attendees the chance to socialize, show off their favorite dolls and take photos. If you don’t have any dolls or can’t bring them to the event, feel free to swing by anyway!

Participants may start setting up their displays starting at 12:00 PM. All types of Japanese fashion dolls, including BJDs, Pullips, Blythes and Dollfies are welcome!

Host: Ellie Delightful (she/they)

Do you miss your favorite Frilltuber? Find yourself wishing there was more J-fashion content available for binging? Well, you are not alone. Moderately successful plus-sized lolita fashion youtuber Ellie D (FKA Ellie Vyra) will walk you through establishing your own longform content channel and provide tips and encouragement for any valiant soul willing to put themselves out there for the betterment and entertainment of our community.

About the host: Ellie D is a YouTuber known for plus size Lolita fashion brand reviews. Follow her on YouTube here!

2:00 PM - Sweet Lolitas
2:20 PM - Classic Lolitas
2:40 PM - Gothic Lolitas

Photo gatherings will take place in the outdoor garden, which can be reached by using the entrance next to the hotel bar on the lobby level. In the case of rain, please check back for an alternate location.

Want to learn a new type of dance or brush up on old moves? Our dance lessons are beginner-friendly and prepare you for a night of revelry at the Holiday Ball!

2:00 PM - Slow Waltz
3:00 PM - East Coast Swing
4:00 PM - Foxtrot
5:00 PM - Polka/One Step Tango

For more information, please see the Holiday Ball page!

Hosts: Chihiro (she/her), Yoko (she/her)

Starting with yukata, and moving on to kimono, learn how to put on traditional Japanese garments, from undergarments all the way to tying the obi. We will specifically demonstrate how to tie Nagoya-obi. Afterwards, we will discuss modern kimono styles, which incorporate variations such as lace, belts, and boots, so participants can envision how to dress creatively.

We're looking for volunteers to help model yukata and kimono for our  panel on traditional Japanese garments. No skills required, and clothing  will be provided! Sign up to volunteer here.

About the hosts: Chihiro and Yoko have both been enjoying kimono culture for over 10 years and in addition to dressing themselves, they both have experience dressing others for formal events. In her free time, Chihiro also enjoys playing shamisen and writing Japanese calligraphy, for which she has a 5-dan rank. Yoko has over 17 years of experience with Japanese tea ceremony and also enjoys sewing kimono in her free time.

Come and enjoy our game lounge! Well-stocked with board games, card games, video games and more, our game masters will help you match up with a fun game and cool group of people to play with! Looking for something a little more solo? We’ll also have puzzles and coloring pages to enjoy by yourself. The game lounge is also home to our Libeary, which is stocked with hard-to-find media related to J-fashion, sewing, crafting, and more. Attendees are also welcome to bring their own games and friends and play together in our lounge.

For more information about what we will have available, see the Game Lounge page.

Aysha Gomez-Kureishi is a premier San Francisco Bay Area harpist. She performs on her Lyon & Healy Style 23 Gold Premium harp.

Aysha began studying the harp at the age of seven. Her studies began with Sabrina von Lüdinghausen in Germany, where she won a series of youth harp competitions. Her harp studies continued in China and Singapore, where she frequently performed for High Tea at the Raffles Hotel in Singapore. She has performed in France, Germany, China, Singapore, and the US.

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Our Holiday Ball is a formal ball with set dances. For more information about the dances, dress code, and event-specific policies, please see the Holiday Ball page.

The Ursa Major Coordinate Contest will take place during the Holiday Ball, in the Imperial Ballroom. For more information and contest rules, please review the Coordinate Contest page.

Contestants do not have to sign up ahead of time, but they must arrive before 8:15 PM to line up for the contest. Submit your coordinate information ahead of time!